Project Name: What'll It Take Project Credits: Graham Coxon and Ninian Doff Project Brief Description:
Coxon invited his fans to dance on camera. 85 of them from 22 countries sent him footage. And rather than simply cutting the clips together--the obvious, common, and mediocre choice--smart post production combined the 85 fans into one awesome 2-D dance monster with a head and torso from one dancer and the legs of another (and sometimes the head, arms, or even fingers from yet another). The look is unique, the storyline progresses and heightens, and just when the visual gets old, Doff finds a new environment for his monster or plays with a new way to build that monster.
Project Most Representative Images:
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Project Credits: Graham Coxon and Ninian Doff
Project Brief Description:
Coxon invited his fans to dance on camera. 85 of them from 22 countries sent him footage. And rather than simply cutting the clips together--the obvious, common, and mediocre choice--smart post production combined the 85 fans into one awesome 2-D dance monster with a head and torso from one dancer and the legs of another (and sometimes the head, arms, or even fingers from yet another). The look is unique, the storyline progresses and heightens, and just when the visual gets old, Doff finds a new environment for his monster or plays with a new way to build that monster.
Project Most Representative Images:
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Project Video:
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Relevant Web Addresses:
http://www.parlophone.co.uk/post/18945604857/graham-coxon-unveils-whatll-it-take-video
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Project Analysis:
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